Hybrid Organic + Paid Brand
Pausing Google Ads on high-organic keywords saved $8K/month with zero revenue drop
ExecCortex correlated Search Console rankings with Google Ads spend — revealing $8K in cannibalized spend.
🛒
$8K
Monthly cannibalized ad spend eliminated
34
Keywords identified as organic-covered
0%
Revenue impact of pausing paid
The story
A brand running Google Ads and ranking organically never compared both data sets. Connecting Google Search Console and Google Ads to ExecCortex revealed 34 keywords where the brand ranked position 1–3 organically and also ran paid ads. Pausing paid ads on those keywords saved $8K/month with no measurable revenue decrease — organic clicks absorbed the paid traffic seamlessly.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Hybrid Organic + Paid Brand