Local Retailer Going Omnichannel
Local search drives 3× more in-store visits — GBP insights revealed the right hours
A local retailer used Google Business Profile data + WhatsApp to convert local searchers into in-store buyers.
🛒
3×
Saturday foot traffic growth
Saturday AM
GBP direction request peak identified
79%
WhatsApp campaign open rate
The story
A local home goods retailer was investing in Google Business Profile but had no idea which traffic from GBP converted to in-store visits. Connecting GBP to ExecCortex surfaced that Saturday morning direction requests were 4× higher than weekdays. The team sent a WhatsApp campaign to their subscriber list every Saturday at 9 AM with that week's in-store exclusives. Foot traffic on Saturdays grew 3× in 6 weeks.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Local Retailer Going Omnichannel