Lifestyle Brand
Instagram organic data guided Meta ad creative — ROAS jumped from 2.2× to 5.1×
Top-performing organic Instagram posts were turned into paid ads — guided by ExecCortex engagement data.
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2.2× → 5.1×
Meta Ads ROAS improvement
5
Organic posts turned into paid winners
3 weeks
Creative testing time saved
The story
A lifestyle brand running Meta Ads with generic brand creatives had a 2.2× ROAS. Connecting both Instagram and Meta Ads to ExecCortex revealed that their top 5 organic posts (by saves and shares) shared a consistent visual style that wasn't being used in paid creative. After testing those organic post formats as Meta Ads, ROAS jumped to 5.1× — the organic data had already proven the creative.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Lifestyle Brand