Performance-Driven eCommerce Brand
True cross-channel attribution built across 5 ad channels — budget shifted, ROAS up 2.1×
Connecting Google Ads, Meta Ads, TikTok Ads, Facebook Pixel, and GA4 to ExecCortex gave the first accurate view of blended ROAS.
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2.3× → 4.8×
Blended ROAS improvement
5
Ad channels unified
$30K
Monthly spend reallocated
The story
A performance-driven brand spending $120K/month across 5 ad channels had contradictory ROAS figures from each platform's self-reported data. Connecting all channels to ExecCortex unified attribution at the order level. True ROAS by channel was: Google 4.1×, Meta 2.8×, TikTok 1.6×. Budget was shifted from TikTok to Google. Blended ROAS improved from 2.3× to 4.8× in 60 days.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Performance-Driven eCommerce Brand