Multi-Channel Merchant with Finance Stack
First true P&L dashboard combining Shopify, Google Ads, Meta Ads, and QuickBooks
ExecCortex unified 4 financial data sources to show true net profit per channel for the first time.
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4
Data sources unified into P&L view
3× higher
Email channel profitability vs Meta Ads
100% → real P&L
Annual revenue visibility improvement
The story
A $1.2M/year multi-channel merchant had never seen true net profit by channel — revenue lived in Shopify, ad costs in Google and Meta dashboards, and COGS in QuickBooks. Connecting all four to ExecCortex built the first unified P&L dashboard. The brand discovered their email channel was 3× more profitable per dollar than Meta Ads after COGS. Budget allocation shifted accordingly.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Multi-Channel Merchant with Finance Stack