Facebook Community Commerce Brand
Facebook Page insights showed video posts drove 9× more product page visits than photos
A kitchenware brand pivoted to short-form video after ExecCortex surfaced the content format gap.
🛒
+88%
Revenue from Facebook referrals
9×
Video vs photo click-through ratio
4×
Page reach increase
The story
A kitchenware brand with a 120K Facebook Page audience was posting a mix of photos, videos, and links. Connecting Facebook Pages to ExecCortex allowed the AI to analyze engagement and click-through by content format. Video posts drove 9× more clicks to product pages than static images, yet represented only 20% of their content. After shifting to 70% video, page reach increased 4× and monthly revenue from Facebook referrals grew 88%.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Facebook Community Commerce Brand