Fashion Subscription Brand
Email + SMS win-back sequence re-activated 31% of lapsed subscribers
Klaviyo email flows + Twilio SMS retargeting recovered $28K in lapsed subscription revenue.
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31%
Lapsed subscribers re-activated
$28K
Recovered subscription revenue
3,400
Lapsed subscribers contacted
The story
A fashion subscription brand had 3,400 lapsed subscribers — customers who had cancelled in the last 90 days. ExecCortex segmented them by cancellation reason and built a dual-channel win-back sequence: a Klaviyo email on day 1, then an SMS on day 7 with a personalized discount. 31% of lapsed subscribers re-subscribed within 14 days, generating $28K in recovered subscription revenue.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Fashion Subscription Brand