B2B Wholesale Merchant
Gmail analytics revealed which key accounts had gone silent — before they churned
A B2B merchant used Gmail thread data to detect disengaged wholesale accounts before losing them.
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11
At-risk accounts rescued (month 1)
38%
Churn rate reduction
Automated daily
Email thread volume threshold alerts
The story
A B2B wholesale merchant selling to 200 retail accounts was losing clients without warning. After connecting Gmail Analytics to ExecCortex, the system flagged accounts where email thread volume had dropped >70% in 30 days. Sales reps were alerted to re-engage those accounts. The first month, 11 at-risk accounts were rescued with a proactive outreach sequence.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · B2B Wholesale Merchant